Example: Top 10 Income Types

01 Mechanical - Streaming - 125.17
02 Performance - 14.87
03 Performance - TV - 7.73
04 Mechanical - TV - 8.09
05 Mechanical - Digital - 0.12
06 Performance - YouTube - 0.03 
07 Mechanical - 2.30
08 Mechanical - Broadcast - 0.06
09 Mechanical - Download - 0.04
10 Performance - Broadcast - 0.01

A music publisher is a company that works to maximize the value of a piece of music, through a variety of licenses and deals. They typically acquire the rights to a catalog of music, or sign a deal to administer the rights to that music. In each case, they take a sizable fee, but promise greater access to heavyweights at major Hollywood studios, advertising agencies, sports networks, online platforms, and gaming platforms.

A music supervisor is a specialist in matching music with visual media. They’re frequently hired or employed by a studio or production company, with the job of finding the right music for a production. They’re also in charge of ‘clearing the rights,’ which means securing permissions to use music that might fit the film, TV show, or other production.

Recording labels themselves are often involved in sync deals, in coordination with publishers and supervisors. They control one important part of the license, the master (see below).

Both music publishers and supervisors have been structuring sync deals for decades, though sync platforms are now upending some of those cozy relationships. Songtradr, one of the largest online platforms, allows artists and songwriters to upload music that might fit a variety of different productions. In turn, that music is categorized, analyzed, made discoverable, and recommended to various music supervisors and content producers, who can structure deals through the Songtradr platform or team and skip the middlemen."

*source: https://www.digitalmusicnews.com/2020/01/30/what-is-sync-licensing/